Bounce Rate - Its Cause and Solution to Reduce

Most of the internet users must have experienced a common thing that they have tried opening a website and within few seconds like 10 seconds or so they rushed out of it. Landing to a website and rushed out of it without navigating causes high bounce rate to a website. Though it is a common thing but it generates high bounce rate on a website.

Apart from this reason there are some more reasons which cause high bounce rate to a website such as follows:

Slow Page Loading Time:

It has seen that slow page loading burst the impatient users and compel them to jump to the next website. If your website takes 2-3 seconds to load completely then you are a winner. It helps the website to gain user retention rates and it keeps the visitors on your site.  

Ad placement:

Placing advertisement on your website is no doubt a good idea but where to place those ads is quite important for you. Whether to leave the page or stay on it is determines by the right placements of ads. As the main objective of the ad placement is to earn from them so, it is important to place them where the visitor expects to find more information about your site including trust logos, navigation tabs, important user-oriented content, privacy policy and payment terms.

Confusing Page Layout:

You must have appropriate font, font size, background colors, user friendly navigation, uncluttered page layout result in loss of user interest. In making sites more attractive and interesting we add new kind of navigation flow of inner links, color combination etc while designing website which can confuse visitor. Make sure your website must be compatible on various screen resolutions and conditions as it is a good web page layout.

Unclear Headlines:

Make the purpose of your website clear by using a relevant and prominent headline which gives advantage to the customers to understand and stay on the page for long. Unclear headlines leaves a bad impact on visitors and make them feel like to leave the page. The language of the content must be as per target visitor’s understanding and must match with user prospective.

These are some causes that generate bounce rate on the website but, there are some technologies to identify the issues and bring solution for this such as visitor’s survey, usability tests, internal search analytic  live chat, on screen video recording and heatmaps. These some problems and solutions to stay away from high bounce rate. One can keep close watch on such ups and down through google analytic and its report can help you in drive traffic.