Pillar Elements of Online Marketing That Can Take Business on Hike

Online marketing is commonly known as internet marketing and it plays a vital role in promoting the product and services of the internet. Online marketing is basically emerged for businessmen as by implementing this strategy professionals can easily reach to their potential customers and get desired benefit. Internet marketing is a blend of three important elements by which professional can attain maximum and optimum benefit. No matter, to which market you are targeting for, local or international market. The strategy will work efficiently and generate power to beat competition. 

Basic elements of online marketing are: 

Search Engine Optimization: When it comes to online marketing, the very first thing that usually strikes to people is search engine optimization.  SEO is used to rank-up the website on all renowned search engines as it helps the professionals to get maximum clicks through the users. Implementing SEO is not enough for experts to get maximum benefit as SEO professionals need to focus on local seo optimization which includes several factors like relevant keywords, keywords density, quality content, both images & content load quickly and keyword placement.

Content Marketing:  Content marketing is a technique of bringing relevant and valuable content to attract potential customers with a clear objective to gain profit from customer end.  Content marketing can be said as an important tool that affects the ranking of the website and help the seo professionals reach their goal easily. 

Social Media Marketing: Social media marketing is another effective strategy to boost the brand via promoting product and services on wider network such as Facebook, LinkedIn, Youtube etc.  Professionals can use images, content, blog, articles, and other posts to grab customer’s attention.  Social media marketing engages a large number of masses with the brand which eventually benefit the website in some or other way.  Now a days image sharing sites are also very effective platform to promote your business like pinterest,

By keeping all these components in mind, the professionals can easily attain maximum benefit through online marketing. Secondly, marketing is a big need for any brand as a result, for online business – online marketing is essential and professionals must implement this strategy to have valuable existence in market along with brand awareness. ddsc

Gain Traffic Apart from Internet Marketing

Generating traffic to the website is a troublesome task for most of the businessmen. Several factors are involved in generating the traffic to your website such as local SEO, SMM, email marketing and PPC. But do you know there is another one way apart from internet marketing to generate traffic to your business? Well, you will be glad to know that your own “domain and hosting” are other factors apart from internet marketing to gain traffic and business. Got stun? Anyways let’s have a deep discussion over these factors to know how they perform and bring benefit to your business. 

Domain: Domain name is an identity to your business. It is just a name which is representing the website as a brand name in the industry. No, doubt it grabs attention from your potential customers but it is not so much successful in bringing traffic to your website. Whereas hosting plays a vital role in bringing traffic to the website. 

Web Hosting: Web hosting is a space in server on which a website gets live and runs. Every website needs a space to host its files and run effectively. It is must to have a fast loading website hosted on reliable servers and be profitable. A faster loading website offers a great experience to user and generates quick traffic to the website. Building traffic from web hosting is quite strange for everybody but then “fact is fact”. Here are some facts that might help in this regard and understand how come it is possible. “Your shared hosting provider is might not be reliable and causes huge downtime. 

Secondly due to bulk of sites hosted and resources shared the website loads very slowly and sometimes it becomes frustrating for the end user”.

You must find out some important aspects of web hosting before buying it for your website. 

Some of the basic questions on which you must pay heed are as follows: 

·         What are the factors you should consider while selecting a web host?

·         What are the differences and benefits of different web hosts?

·         What are the problems you may face during the process?

·         What are the common things in hosting business by which the hosting provider can fool      buyer?

·         How to switch from one web hosting service to another?

·         What is preferred web hosting service and why?

All this research will eventually help and guide the professionals who are keen to get their website go live. Answers of all these questions will certainly bring you a conclusion to get the reliable server space that helps you to have perfect website that get traffic without any hosting issue. This will be quite valuable for those professionals who are going to start an online business. When you inter in internet marketing filed you can convert your business into brand with some effective social media strategy.

How to Convert Clicks Into Clients

Marketing your business and generating revenue has become quite difficult in today’s highly competitive era. But with the extremely changing internet marketing there are number of strategies and technologies have came into existence that enables the online businessmen to perform efficiently and in return attains maximum profit as well. 

Among various internet marketing tools, a PPC campaign is one of the best ways to turn clicks into clients.  It is an internet marketing formula to price online advertisements. In PPC programs the online advertisers pay Internet publishers and agreed upon the PPC rate when an ad is clicked on, regardless if a sale is made or not. In search engine marketing the advertisers typically bid on keywords so the PPC rate changes.  The site publishers even set some fixed pay per click rates on each single website. 

In a wise PPC campaign the determination of the right keywords or adverts is important as they may in use of your customer’s business. You need to stick on some of the keywords to get the best possible result. You only pay for the clicks that you have received therefore it gives you a clear picture or idea on what not to use as keywords.

The basic steps to attain pay per click are as follows: 

• Obtain the high ROI for the client
• Minimize the cost per click by enhancing the quality score within the campaign.
• Make a deep analysis of client's industry and competitors. 
•  Create innovative ad text to makes the client stand apart from the competitors.
• Use of analytic must be done in such a way to eliminate wasteful keywords and introduce  profitable keywords.
• Introduce long tail keywords into the campaign.
• Analysis and advice optimal converting positions.
• Active management which interprets trends.
• Implement innovative ideas and possibilities to expand international markets. 

Implementing all these functions will surely bring results to the professionals in turning the number of clicks into clients. One must follow all these essential steps to grow PPC and offers cent percent result to their existing and new customers as well. PPC play a vital role in conversion of business leads apart form it you can find the most discuss difference between responsive site and general website site.

Tumblr - A powerful Tool for Social Media

In the modern era of internet, Tumblr has emerged as a new social media platform. Tumblr is great combination of wordpress, facebook and other social networking site which comprises number of features and functionalities. On this social media platform, people can post number of images, video, articles, and blogs to express their opinion and ideas. 

People can even enjoy sharing, liking, following and many other functions except chatting or direct conversation which generally happens on other social networking websites. It has tremendous potential for SEO and social media marketing. Therefore it becomes a powerful tool for many of the businesses.

Yahoo purchased Tumblr for $1.1 billion and many of the world's largest brands already have a presence on Tumblr. Thus, businessmen are most likely to connect with this social media platform and get more benefit out of it.

Here is a list of Tumbler’s benefits such as follows:

Dofollow links

Tumblr has a core blogging platform which offers full control of how your tumblrog appears, along with dofollow links on your site. Suppose you have a post and it is reposted on many other tumblrogs. Then each of these reblogs has a dofollow backlink to your original post which means one of yours post that is reblogged 100 times, your tumblr blog just got 100 dofollow backlinks.

Content discovery

Tumblr has a content discovery system built in it which helps you to find out images or memes. What you have to do is to try searching Tumblr for the hashtag and you'll find some good material. Thus, Tumblr made it easy to discover the desired content.

Microsites

Tumblr is widely popular as a microblogging website which is an ideal platform for setting up microsites. Although Tumblrogs are not too flexible as Wordpress are but it is quick to set up, simple to manage, and free. It enables user to easily switch to a domain name you own in the Tumblr settings. High quality posts on Tumblr offers easy way to attain PR2 - PR4 within a few months.

Branding

Tumblr has the potential to promote your brand online. As like Facebook and Twitter, Tumblr offers a different opportunity for you to establish your web presence. Businessmen can smartly take advantage of Tumblr and get benefit out of it. Tumblr in coming years will surely become the most wanted and powerful social media platform to run business online with much more flexibility and efficiency. 

Now a days people are in regular contact with social media sites and other site as well through ipad, iphone and smartphone therefore websites are moving towards responsive design so that user should get same appearance in all platform.  

Bounce Rate - Its Cause and Solution to Reduce

Most of the internet users must have experienced a common thing that they have tried opening a website and within few seconds like 10 seconds or so they rushed out of it. Landing to a website and rushed out of it without navigating causes high bounce rate to a website. Though it is a common thing but it generates high bounce rate on a website.

Apart from this reason there are some more reasons which cause high bounce rate to a website such as follows:

Slow Page Loading Time:

It has seen that slow page loading burst the impatient users and compel them to jump to the next website. If your website takes 2-3 seconds to load completely then you are a winner. It helps the website to gain user retention rates and it keeps the visitors on your site.  

Ad placement:

Placing advertisement on your website is no doubt a good idea but where to place those ads is quite important for you. Whether to leave the page or stay on it is determines by the right placements of ads. As the main objective of the ad placement is to earn from them so, it is important to place them where the visitor expects to find more information about your site including trust logos, navigation tabs, important user-oriented content, privacy policy and payment terms.

Confusing Page Layout:

You must have appropriate font, font size, background colors, user friendly navigation, uncluttered page layout result in loss of user interest. In making sites more attractive and interesting we add new kind of navigation flow of inner links, color combination etc while designing website which can confuse visitor. Make sure your website must be compatible on various screen resolutions and conditions as it is a good web page layout.

Unclear Headlines:

Make the purpose of your website clear by using a relevant and prominent headline which gives advantage to the customers to understand and stay on the page for long. Unclear headlines leaves a bad impact on visitors and make them feel like to leave the page. The language of the content must be as per target visitor’s understanding and must match with user prospective.

These are some causes that generate bounce rate on the website but, there are some technologies to identify the issues and bring solution for this such as visitor’s survey, usability tests, internal search analytic  live chat, on screen video recording and heatmaps. These some problems and solutions to stay away from high bounce rate. One can keep close watch on such ups and down through google analytic and its report can help you in drive traffic.

WordPress 3.6 -What Make It More Interesting

The blogging software king “WordPress” has recently launched its new version WordPress version 3.6. The new version has come up with number of enhanced features and functionalities. It even fixes bugs and improves security.  It carries a new default theme, Twenty Thirteen which helps the user to focus properly on content more than earlier times. The theme has contemporary look that offers simple impression and feel to the user. The design is made for media-rich blogging. The improved auto-save feature let the user to pick up from where he/she left off.

WordPress is a blend of number of advanced features that makes it more interesting than ever before even most of the popular websites are designed on wordpress using its amazing theme, widgets, templet etc. Here are some of the features that introduced in the new version of WordPress 3.6 such as follows:

Post Locking 

Post locking is a feature which is designed to bring notification when one person is working on an item, and someone else tries to edit it. The feature reduces the risk of simultaneous editing which can become a problem. Live updates appear in the list of posts and if someone leaves a post open for any reason then another person can see where they left off. 

Revision browser

Whatever the changes a user is making to a post it will immediately gets saved on the server and at local level as well. Thus, you never ever loose anything. Secondly the user can even review the changes through the viewer with the changed which gets highlight there.  

Native support for audio and video

This feature enables the user to easily embed Audio and Video files in article with the help of direct file URL. Users just need to upload the audio or video on the server that offers direct link to the valid extension.

Later just place the URL in post editor where you want the player to appear. It will automatically assign to it through WordPress. 

Media enhancement 

Integration in Spotify, Rdio, and SoundCloud has made your custom playlists easier. User just needs to paste the URL from any of these services. 

Enhanced Autosaves

When more than a single author is working on a post then this feature will autosaves the standalone copy of the post of each single author. It will even store data locally as well as on server so there will be very less chance of loosing any data ever. 

Some other minor changes in this new version are as follows:

• Capable to change post formats that was eliminated from Quick Edit.
• Media Library can be sorted by Author name.
• For new installs, three default contact methods are removed (AIM, YIM, Jabber)
• Enable any post format to be set as default in Settings.

These advance features has made the new version WordPress 3.6 more Interesting and excellent for professionals. Now, the blogging become easier on a highly advance and interesting twenty Thirteen theme. Professionals must work and take experience on this newly designed WordPress 3.6 version. Apart for it check some interesting factors which should be consider before investing on Facebook ads.