Tumblr - A powerful Tool for Social Media

In the modern era of internet, Tumblr has emerged as a new social media platform. Tumblr is great combination of wordpress, facebook and other social networking site which comprises number of features and functionalities. On this social media platform, people can post number of images, video, articles, and blogs to express their opinion and ideas. 

People can even enjoy sharing, liking, following and many other functions except chatting or direct conversation which generally happens on other social networking websites. It has tremendous potential for SEO and social media marketing. Therefore it becomes a powerful tool for many of the businesses.

Yahoo purchased Tumblr for $1.1 billion and many of the world's largest brands already have a presence on Tumblr. Thus, businessmen are most likely to connect with this social media platform and get more benefit out of it.

Here is a list of Tumbler’s benefits such as follows:

Dofollow links

Tumblr has a core blogging platform which offers full control of how your tumblrog appears, along with dofollow links on your site. Suppose you have a post and it is reposted on many other tumblrogs. Then each of these reblogs has a dofollow backlink to your original post which means one of yours post that is reblogged 100 times, your tumblr blog just got 100 dofollow backlinks.

Content discovery

Tumblr has a content discovery system built in it which helps you to find out images or memes. What you have to do is to try searching Tumblr for the hashtag and you'll find some good material. Thus, Tumblr made it easy to discover the desired content.

Microsites

Tumblr is widely popular as a microblogging website which is an ideal platform for setting up microsites. Although Tumblrogs are not too flexible as Wordpress are but it is quick to set up, simple to manage, and free. It enables user to easily switch to a domain name you own in the Tumblr settings. High quality posts on Tumblr offers easy way to attain PR2 - PR4 within a few months.

Branding

Tumblr has the potential to promote your brand online. As like Facebook and Twitter, Tumblr offers a different opportunity for you to establish your web presence. Businessmen can smartly take advantage of Tumblr and get benefit out of it. Tumblr in coming years will surely become the most wanted and powerful social media platform to run business online with much more flexibility and efficiency. 

Now a days people are in regular contact with social media sites and other site as well through ipad, iphone and smartphone therefore websites are moving towards responsive design so that user should get same appearance in all platform.  

Bounce Rate - Its Cause and Solution to Reduce

Most of the internet users must have experienced a common thing that they have tried opening a website and within few seconds like 10 seconds or so they rushed out of it. Landing to a website and rushed out of it without navigating causes high bounce rate to a website. Though it is a common thing but it generates high bounce rate on a website.

Apart from this reason there are some more reasons which cause high bounce rate to a website such as follows:

Slow Page Loading Time:

It has seen that slow page loading burst the impatient users and compel them to jump to the next website. If your website takes 2-3 seconds to load completely then you are a winner. It helps the website to gain user retention rates and it keeps the visitors on your site.  

Ad placement:

Placing advertisement on your website is no doubt a good idea but where to place those ads is quite important for you. Whether to leave the page or stay on it is determines by the right placements of ads. As the main objective of the ad placement is to earn from them so, it is important to place them where the visitor expects to find more information about your site including trust logos, navigation tabs, important user-oriented content, privacy policy and payment terms.

Confusing Page Layout:

You must have appropriate font, font size, background colors, user friendly navigation, uncluttered page layout result in loss of user interest. In making sites more attractive and interesting we add new kind of navigation flow of inner links, color combination etc while designing website which can confuse visitor. Make sure your website must be compatible on various screen resolutions and conditions as it is a good web page layout.

Unclear Headlines:

Make the purpose of your website clear by using a relevant and prominent headline which gives advantage to the customers to understand and stay on the page for long. Unclear headlines leaves a bad impact on visitors and make them feel like to leave the page. The language of the content must be as per target visitor’s understanding and must match with user prospective.

These are some causes that generate bounce rate on the website but, there are some technologies to identify the issues and bring solution for this such as visitor’s survey, usability tests, internal search analytic  live chat, on screen video recording and heatmaps. These some problems and solutions to stay away from high bounce rate. One can keep close watch on such ups and down through google analytic and its report can help you in drive traffic.